Tuesday 29 January 2013

Case study on Warner Bros.

Warner Bros.

Warner Bros is a American producer of film, television, and music entertainment.

Who were the founders?
The corporate name honors the four founding Warner brothers, Harry, Albert, Sam, and Jack. The three elder brothers began in the movie theatre business, having acquired a movie projector with which they showed films in the mining towns of Pennsylvania and Ohio in 1903. Founded: April 4, 1923.
 In 1927, the release of the world’s first “talkie,” (synchronized-sound feature film), The Jazz Singer, set a character and tone of innovation and influence that would become synonymous with the name Warner Bros. And--as Al Jolson foretold in this milestone movie--“you ain’t heard nothin’ yet!” And since then Warner bros has spiraled on.

Who was the films by Warners Bros aimed at?
In 1995, Warner and station owner Tribune company of Chicago launched The Warner Bros network, finding a niche market in teenagers. The WB's early programming included an abundance of teenage fare like Buffy the vampire slayer, Smallville, Dawsons Creek, and One Tree Hill.

Warner Bros consists of 6500 featured films.

Warner brothers has a variety of films and different types of genres. 
For example Harry Potter- based on Harry potter series of novels by J.K Rowling.
But the film was actually directed and produced by a British Directer named David Heyman. However it was distributed by Warner Bros (which is American). All of the actors which played the young teen roles of Harry Potter were British actors. Also all the scenes have been filmed in Britain. 



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